Official Google Blog: Selling Performics Search Marketing

Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.

It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.

We plan to integrate the affiliate marketing business into existing Google operations, providing enhanced value and reach for our affiliate advertisers, and additional tools and monetization opportunities for our publishers. Together, we believe that we can continue to grow this business and deliver on the high expectations from partners.

Where it’s applicable in Europe, these plans and their implications for employees are subject to consultation with staff and employee representatives. During this transition, we will ensure that all affiliate and search marketing customers receive the same high level of service they have always experienced.

Official Google Blog: Selling Performics Search Marketing

An SEO Company Launch new SEO DIRECTORY

An SEO Company Launch a new SEO Directory
and he'll also provide some SEO Services or Text lins Services in your bugget. You explain your bugget to company by mail and he'll surelly contact you. seo.mikejohn@gmail.com it,s the Employ mail id who's look after the services!

Official Google Blog: New Google AJAX Language API - Tools for translation and language detection

Official Google Blog: New Google AJAX Language API - Tools for translation and language detection

Official Google Blog: Announcing Project Virgle

Official Google Blog: Announcing Project Virgle

Google testing "My World" for launch later this year

Google is the best Search Engine or launch a very naice plans in future! One is there!


Rumors of Google's plans to create a virtual world that rivals that of Second Life have popped up once again over the weekend. The company could now be collaborating with Arizona State University to test the 3D social network, which may be tied into Google's current applications of Google Earth and Google Maps.

ASU students received a questionnaire yesterday, screenshots of which were originally posted by a MacRumors forum member, that hinted strongly at Google's plans. Specifically, the questionnaire intro says that students will be able to test a product that will be publicly launched later this year by a "major Internet company," and the graphic makes reference to 3D modeling, video gaming, and avatars. It proceeds to ask questions about students' involvement with social networks like MySpace and whether they have Gmail accounts. The social network referenced by the questionnaire is currently being dubbed "My World."

As the Google Operating System blog points out, ASU has had a heavy affiliation with Google in the past: ASU was among the first to test Google Apps, the university depends heavily on Google Maps, and all ASU campuses have full 3D models in Google Earth. Google even has an office at ASU's Tempe campus. The notion that Google might test the new service with ASU students isn't very outlandish, then, so the question is more a matter of what the service will be rather than if it will come to fruition.


"My World" questionnaire To us, it seems that a virtual world is natural progression of Google Earth and its 3D representations of... well, the Earth. Users could create avatars, like those in Second Life. The "street view" feature of Google Maps could be incorporated, as well as Google SketchUp, with avatars being able to walk around on actual streets and enter real buildings to check out what's inside and socialize with other avatars. But the purpose wouldn't be to rival Second Life and all of its fantasy, sex, and moneymaking schemes.

What's the point?
Google Earth CTO Michael Jones insisted (first comment after the post) in January that Google Earth would always remain true to the real world and not dive into the type of fantasy world that Second Life has become. Therefore, Google's implementation would be more like "First Life," but in virtual form. If "My World" turns out to be a virtual representation of real life, however, it seems natural to question the purpose of launching such a service. We could, after all, just step outside and see these things from the vantage point of a real human, not a virtual one.



Instead, it makes sense for Google to mesh a bunch of its tools into one, thus creating a whole new advertising opportunity aimed at people, er, avatars, who are "walking" down virtual (real) streets to check out virtual (real) stores and businesses. And if Google wants, it could incorporate some of its more social ventures, such as social networking site Orkut and Google Talk, in order to motivate users to spend more time there. Whatever "My World" ends up being, we think that Google will go much further than just competing with Second Life—if the company makes it functionally useful and ties it in with services that people already use, it may have a chance of succeeding at getting average Internet users to participate.

Perhaps unsurprisingly, Google isn't fessing up to any of its future plans. "We're always looking for new ways to help our users connect with each other, share information, and express themselves, but we don't have any new details to share at this time," a Google spokesperson told Ars.

SEO Links

Links is the big part of SEO ( Search Engine Optimization ). Here is some sites for going link exchange if you need any links on home pages or inner pages so please feel free contact here: mike@paragon-studios.co.nz

www.osservatorioaids.org
www.lymec2006.org
www.universal-jer.com
www.banks-blackwell.com
www.dessdistribution-dauphine.com
www.snowrollers.net
www.lymec2006.org/
www.landa-leads.com/
www.irlug.org
www.touristicamag.com/
www.ppsproductions.com
www.rjmobile.org
www.asem2000people.org
www.bulletsandoctane.net
www.honeycreekfriends.org
www.lexingtondiscovery.com
www.cn-redwing.com

Check all and reply me!

Google's Last Dance! Could Semantic Search Mean The End Of Google?

As a full-time online marketer and webmaster I try to keep my eyes peeled to what is happening with the search engines. These complex creatures control the Internet. They truly are the heart, soul and brains of the web.
Unfortunately, they also control the faith of many struggling webmasters who are clawing their way to the top of SERPs in organic search. Being listed on these first page results for your chosen keyword phrases is the ultimate goal and it is often the determining factor in the success of your site.

Recently, I have noticed some strange movements with my closely watched keywords, especially in Google. Which shouldn't alarm anyone because there are often sudden movements and adjustments as Google tweaks and refines its algorithm, the complex series of formulas it uses to determine which pages and sites get featured.

It's way too early to jump to any conclusions but the big question on everyone's mind: Is Google Moving Towards Semantic Search?

Or more precisely will Google have to move to semantic search if it has any chance of surviving in our 'here today - gone tomorrow' search world. Most of us old folks can easily recall a pre-Google web. Is a post-Google web possible?

That's very hard to swallow but stranger things have happened on the net. But the real question should be: will Google have to embrace semantic search or perish?

Wikipedia defines Semantic Search or Semantic Web as the evolving process of taking all the content on the world wide web and "expressing it not only in natural language, but also in a form that can be understood, interpreted and used by software agents, thus permitting them to find, share and integrate information more easily."

As can be imagined, finding the formats and framework by which all this data can be processed into meaningful responses directly related to a search enquiry is mind boggling. Technologies such as RDF (Resource Description Framework), data interchange formats (e.g. RDF/XML, Turtle, N3, N-Triples), RDFS (RDF Schema) and OWL (Web Ontology Language) will all probably play a role. Many believe microformats will be very important in this evolving semantic web.

New Semantic Search Engine

We now have our first search engine supposedly based on semantics or meaning: Hakia. Is it the first in a whole new wave of search engines generated and powered by the Semantic Web which is now tagged as Web 3.0? More importantly, can it compete against a more text based search engine such as Google?

Hakia has some great features such as highlighting potential answers to your posted question. For example, ask it a question like: What is the population of Seattle? And you will get an answer. But you will also get a gallery page featuring all the relevant information about Seattle: How to get there? Local Hotels, Restaurant Guides, Local Weather...

Of course, do the same search in Google and you will also find your information along with images and maps of Seattle. However, using Hakia will show you the relevant information faster because it is highlighted and easier to find. And in my opinion having a whole gallery page of information somehow makes your search more relevant and useful.

Can Google Compete?

Is this a better mousetrap? Maybe, maybe not... but it is definitely pointing the way to a better method of searching on the web.

Granted, this type of search engine has a long way to go to match Google's massive resources and obvious dominance in the search market. But even the most devoted Google user like myself must admit Google's method of ranking pages and content on the web is not without some flaws. Take for example the issue of Google Bombing where different webmasters influenced the listing of the keyword 'miserable failure' to point to President Bush.

Google has now solved that problem but Google is basically an elitist system where sites and content are judged by the PR ranking system and its algorithm and filters. One would like to believe it is a democratic system where the best and highest quality content rises to the top. One would like to...

Information is one thing but opinions and the quality of those opinions is something entirely different. Will the new semantic web/search be able to judge quality content and rank it as good as Google presently does?

Problems For Webmasters

Regardless of how the whole Semantic Web scenario plays out, it may have some consequences for webmasters and marketers. At least in the initial stages until you can adjust or optimize your sites to this new 400 pound Gorilla on the block.

One major concern is how will the literal translation or semantic meaning of your site's title and URL determine your placement in a semantically themed search engine? Most webmasters know to place their major keywords in their site's domain name but, if you cover many topics within your site, this is not always possible.

Plus, does a Semantic Web mean everything will probably have to be tagged to the nth degree as we are seeing in blogs, social media and Web 2.0? Thankfully this can be easily done with free software such as WordPress which has tagging already built into its programming.

If we do get truly semantic search, wouldn't on page factors play an even greater role for ranking? Special care would have to be taken as regards to your keywords and keyword variations. Great care will also have to be taken with page Titles, Meta Tags and your URLS.

I notice I am listed in Hakia for certain keywords but those have the direct phrases in the URLS.

Keen observers will also note that Google is now listing five or six related links in the number one SERPs position for certain keyword phrases. All these links come from the same site but are they more semantically related to the search enquiry than traditional links we have seen in Google? Or are they more in line with the gallery pages we see in Hakia?

Of course, jumping to any conclusions based on just one or two examples is foolhardy to say the least. Especially where search engines are concerned.

Brave New Internet

No doubt, Semantic Search or a Semantic Web poses some difficult obstacles and challenges as we seek a more human response from all those bits and bytes. For example, will semantic search mean we will have more closely focused sites strictly sticking to the topic of the url or domain name. Will the semantic web be more restricting than liberating?

When it is all said and done, will we really be able to devise a computer/machine/system that will be able to truly interpret the vast stored knowledge and give us the right meaningful answers to our questions? Will it be able to be programmed so it's human enough to not only understand but also interpret the subtle differences and meanings we have for different words in the whole context of a webpage?

Perhaps the most intriguing question, can someone take the present day 'www index' and then apply microformats or even new technology to this massive data and build a supplemental exclusive extension of the present day web? Turn it into a more semantic 'natural language search' accessible index. If such a gigantic feat was even feasible, you would also have to wonder who could have the resources to make such a creature possible!

As we have seen from Google a dance is not necessarily a dance and a slap is not necessarily a slap. Could an index be more than an index? It may be too early to tell, but Google will probably be better equipped to quickly adjust than anyone to this new Semantic Web whatever shape or form it takes.

10 Ways To Increase Your Targeted Web Site Traffic

So here are 10 targeted traffic building steps you can take:

1. Google Is Champ!

Only half-kidding but at least where targeted traffic is concerned, Google is still the all important being you should be worshipping online. Don't ignore the other two major demigods Yahoo! and MSN, but Google will deliver most of your traffic. Your website stats will point this out to you daily, so you must optimize your site for Google.

As a general rule make your pages Google friendly by only using one topic per page, include your keywords in the title, meta description and url for that page. It would also be helpful to have your main keywords in the first headline on the page and most experienced webmasters try to place their keywords in the first 90 words and in the last 25 words. Sprinkle your keywords and variations throughout the copy but don't keyword spam, just let the engines know this is what your page is about.

2. Target The Right Keywords

You must target the right keywords in order to get useful traffic to your site. You must first check the number of searches and amount of competition for your chosen keywords. You can use software like Keyword Elite or sites like www.digitalpoint.com/tools/suggestion/ which will give you the Overture and WordTracker monthly stats to help you pick the right keywords for your site. Instead of picking highly competitive keywords, take the middle road and milk the 'long tail keywords'!

Most webmasters create a master keyword list for their site then branch off into sub-categories from this master list. For example, if you have a site on laptops your sub-keyword categories could be laptop accessories, laptop batteries and so on. Similarly, most webmasters only develop their sites in a simple hierarchy with the homepage as the center with their major keywords as separate pages and then sub-categories branching out from these. Your webpages should not be more than three clicks away from your homepage as this will really displease the search engine gods!

3. Have Relevant Content

Perhaps what will appease the SE gods the most is relevant content. Your content has to be relevant to the topic of your site. Keep everything on topic and within the scope of your site.

Relevant, helpful content will also be the biggest magnet for targeted traffic. Surfers are usually looking for information, give them what they want and your site will reap the rewards. Original, high quality, relevant content will draw in targeted traffic to your site so make sure you have some good content to satisfy your visitors and the search engines.

4. Let The Search Engines Find You

Instead of submitting your site to the search engines, let them find your site. One of the best ways to do this is by placing your links on high traffic/spidered sites: on online forums matching your site's content, on social networks such as MySpace, YouTube, Squidoo... and on article directories like Ezinearticles, Goarticles, and Ideamarketers. The search engines will follow these links and index your site before you even know it.

5. Use Traffic Modules

One of the most effective ways to bring in targeted traffic is to create traffic modules: whole areas of your site devoted to one sub-topic. For example, if you have a general site on cars, you could develop a whole section on a car-buying guide. Another section could be on car accessories, link all these pages together into a neat traffic cluster on your site. The search engines will love these closely grouped pages and reward you with lots of targeted traffic.

6. Use Articles

Don't forget article marketing, just because it has become extremely popular doesn't mean it has become any less effective. Writing short helpful informative articles on your site's topic is still one of the best ways to get targeted traffic to your site. Place your links with your targeted keyword anchor text in the resource box.

Article marketing is an invaluable source not only of targeted traffic but also one-way links to your site. These links will help increase your rankings, especially in Google which considers each link as a democratic vote for your site and ranks each page with a PageRank PR 0-10.

Articles are also extremely important for pre-selling to your potential customers. These articles warm or soften up your prospective buyers to your salespitch before they even reach your site.

7. Build Opt-in Lists

Most marketers and webmasters use opt-in lists to bring targeted visitors back to their sites. Instead of just receiving that visitor once, you can get repeat visits by using a simple follow-up system with an autoresponder. Studies have consistently shown it might take 6 or 7 follow-ups before a potential customer buys.

Building a subscriber list will also be helpful in creating a web community around your site. These community members may become your most targeted of all your visitors. Likewise, you should have a bookmark feature on all your pages, any repeat visitor is a targeted visitor!

8. Have Blogs & RSS Feeds

Make sure you have a blog and RSS feed attached to your site. This will not only bring in targeted traffic but your visitors can also subscribe to your RSS feed. This will bring targeted visitors back to your site. Use a free site like Google's own www.blogger.com or better yet create your own blog using free software such as WordPress.

9. Use Social Media

Build links and contacts in all the important social media networks such as MySpace, YouTube and Flickr. These social networks are a great source of very targeted traffic.

10. Use Multimedia

Perhaps the biggest opportunity to build targeted traffic is using video and audio media on your site. These will help personalize your message or content and build trust with your visitors. Video clips also have a great viral potential which will bring in traffic.

Sites such as YouTube, Google Video can help you get your message or content in front of millions of eyes overnight. Savvy marketers are already exploiting the traffic potential of this new multimedia trend overtaking the web. Why should they have all the fun? You too, can take advantage of these free media sites and pull in targeted traffic to your site.

Of course, there are many more ways of getting targeted traffic to your site. But just using one or two of these techniques should increase your targeted traffic in the coming months. Appease the traffic gods by putting these steps into practice and see for yourself.

Grudge match between the two PPC services

Yahoo has announced its new pay-per-click product: Yahoo Search Marketing (SM). This product was formerly known as Overture, but you may also recognize it as Goto.com, the name it went under prior to 2001. In our experience, advertising with Google AdWords has resulted in higher conversion rates than with Yahoo Search Marketing (SM). However, both programs have advantages and disadvantages. How does Yahoo SM compare with Google's AdWords? Let's start by looking at how they differ (all amounts below are in USD).

Bidding

Yahoo SM

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google AdWords

• Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
  An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

Low CT rate dropping

Yahoo SM

• Yahoo will drop your keyphrase if the CT rate is ranked very low for a significant period of time. In actuality, this rarely happens. Your keyphrase has to perform quite dismally for it to get dropped.

Google AdWords

• Google drops keyphrases with POTENTIALLY low CT rates. If Google deems that your keyphrase has done poorly for other customers, then your keyphrase won't even get the chance to make a single (first!) impression. This can be very frustrating when your keyphrases are very relevant, but Google won't even let them see the light of day. The flip side, of course, is that if your keyphrase's CT rate is good, you will get a higher ranking (even if you bid lower than your competition).

Showing ads by country and language

Google AdWords

• Google allows you to choose your country and language by selecting them in a dropdown box. Very simple, very efficient, and very effective.
• The language is based on the language setting of the visitor's computer. For example, if you are targeting Spanish Americans, than you will want to target the Spanish AND English languages because many Spanish Americans use English computers. Just make sure that you choose Spanish-only keyphrases.

Yahoo SM

• Yahoo's system for countries and languages is downright miserable. You have to re-register for every country (and only twenty countries are available).
• Worse, you have to re-submit all your keyphrases and reset all your bids.
• What's more, each country has different criteria for submission. This means you have to rebuild your campaign for the USA, UK, and Australia. Canada is there, but you are not allowed to submit English keyphrases (?!?), only French (FYI: Canada's workforce is 73% English, 22% French). In Switzerland, you can submit in Italian, German and French; there is no language differentiation.
• Notable missing countries: Mexico, China, English Canada (which is grouped with the USA), South Korea, India, Russia...

Reports

Yahoo SM

• Yahoo offers many useful reports. And while you can find just about everything you might need, it's left up to you to figure out which report contains the information you were looking for.

Google AdWords

• Google offers customizable reports. You can ask for anything you want, and you will get it.
• They also offer to email you your customized report on a regular basis.

Keyphrase comparison

I have bid on some keyphrases from February 1st to April 30th, and held them in similar positions during that time. These numbers are for search related impressions only. These campaigns were not involved in content advertising.

"Okeeffe print(s)"
#3 position

Yahoo:
1 click
8 impressions
12.5% CT rate
$0.10 cost per click  

Google:
63 clicks
1,642 impressions
3.8% CT rate
$0.13 cost per click

"Ansel Adams photo(s)"
#5-6 position

Yahoo:
20 clicks
2,401 impressions
0.8% CT rate
$0.05 cost per click  

Google:
25 clicks
2,529 impressions
1.0% CT rate
$0.06 cost per click

Conversions

Our client February Point counted emails + contact forms as conversions. Here is a comparison from February 1st to April 30th.

"Real estate Bahamas"
#3 position

Yahoo:
1,037 clicks
19,879 impressions
5.2% CT rate
$0.34 cost per click
3 conversions
0.30% conversion rate  

Google:
1,557 clicks
35,348 impressions
4.4% CT rate
$0.45 cost per click
13 conversions
0.84% conversion rate

Clearly then, Google AdWords is a better choice if you are interested in clicks, impressions, and conversions. If you want the lower cost per click for the same position, it would seem that Yahoo is the better choice (though conversions are lower).

Competition

- FindWhat is possibly the third biggest pay-per-click (PPC) search engine, although there are a few that might be its equal: Kanoodle, GoClick, 7Search, Search123.
- E-spotting is very big in the UK, and competes heavily with Google and Yahoo in the PPC marketplace.
- MSN is getting ready to launch its own PPC engine to compete with Google and Yahoo(MSN currently uses Yahoo SM on its site). No date yet, but watch out for it.

Overall

To sum up, you will definitely have more control over your money with Yahoo's system. It is more open and honest, and you will pay less per click than with Google's system. Google does not tell you why you are paying what you are paying, but it does have the added bonus of rewarding you with rank for a better converting ad.

Of course, Google does get more traffic and it converts better than Yahoo, and in the end, isn't that what we're all looking for? Thus, Google should be the winning choice for anyone that is looking to convert clickers into buyers. Because after all, who doesn't want to increase their sales?

Blogging for SEO

Using frequent posts to drive the search engines to your site.

It's no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis.

While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging.

Search Engine Optimization & Marketing.

Because of the frequency of active blogs (daily - or at least 5 times a week) the search engines have put high weight on blogs that are focused and tend to stay on topic.

It's the freshness of content (in a perfect world) that a search engine is craving and rewarding to the blogs. The ideal situation is that the blog would provide for tiny snippets of information that over time build up to a greater whole.

But the most overloooked element of a blog is that once you've established a frequent pattern of posting and you have the Googlebot coming to your site every few days, you can then use that to link to other sites, sub-domains or any deep links that you need to get crawled. While most blog postings may not have direct links to any sites in particular, you could always format your blog with some permanent links on the side.

Another mistake made by the amatuer blogger is that they don't realize that you can optimize your blog. True, most blogs only have a few areas, namely the "home" page and the "archive" page. But depending on the tool being used to post the blog, there are some places where you can take advantage seo-wise.

The title of your blog should be thought of as a headline - grab the reader's attention - but also be sure that your blog title is also what gets archived - that way your titles can become search queries as well.

While the main objective of a blog should be to get your message out, don't forget to take a little time for SEO and you should see your efforts payoff in the search engine results pages.

Google Base Optimization

Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields).

It is also formerly known as Froogle, and if you have any product that can be sold online, you have no excuse to not use this service. It's free, and Google is trying to promote it's usage.



If you want better results on the shopping engines, try optimizing your feed - it?s no longer good enough to just post all your products and expect your listings to be found.



There is a new opportunity that can be had for online retailers, and it's known as the "Onebox" result. To learn more about this great way to drive targeted traffic, visit Marketing & Advertisement, a fantastic blog that covers all angles better than I can.



Recently, Google made more requirements on a generic level, but there may be more if you are within a specific product category:

• brand


• condition


• description


• expiration_date


• id


• image_link


• link


• price


• product_type


• title

Understandibly, some merchants are upset at this since they have thousands of products that now need more information, and some products may not have all of the required fields (expiration date, for example).



So how can you take advantage of this?



Some people will search by color, some by material and others by style. All of these are fantastic opportunities to get your product in front of a consumer who is ready to buy. It will take some time to create and get all the tweaks worked out, but it is well worth it.

Why Google Checkout?

Google Checkout™ is a checkout process that you integrate with your website, enabling your customers to buy from you quickly and securely, using a single username and password. And once they do, you can use Checkout to charge their credit cards, process their orders, and receive payment in your bank account. Here's how Checkout helps your business at every stage of the online sales and marketing process:

-->Watch a tour

Grow Your Business With Google Checkout

Sell more. Spend less. Grow your business.

Google Checkout is a fast, convenient checkout process that complements your existing process. Customers who use Checkout can buy from you quickly and securely, using a single username and password – and you can use Checkout to process their orders and charge their credit or debit cards.



And until 2008, you can process all your Checkout orders for FREE.

	Attract more leads. If you use Google AdWords, shoppers who see the Checkout badge on your AdWords ads will notice you when they search.
	Convert more leads into sales. Shoppers who need only provide a single login to make a purchase will be more likely to buy on your site, and buy more often.
	Process sales for free. You can process all your Checkout sales for free until 2008, and there are no monthly, setup or gateway fees – Checkout is entirely free.
	Protect yourself from fraud. Our fraud prevention tools stop invalid orders from reaching you, and our Payment Guarantee policy helps protect you from chargebacks.

Sign up now  -  Learn more





Refer merchants to Google Checkout and earn cash. Apply now.

SEO Techniques

8 Essential SEO techniques


1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.


2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the results or even worse banned for life!


3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).


4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.


5) Page Size - Your web page's speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.


6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.


7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.


8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

Find it with Google. Buy it with Google Checkout.

Google Checkout™ -- a new service that makes online shopping faster, more convenient and more secure. You can read below about how Google Checkout works, or watch a quick video tour.Click Here

About Google Page Creator

Want to create an online photo tour of your vacation to Bali? An overview of the South American precipitation cycle for your science class? A shrine to your pet ferret?

Now's your chance. We're testing a new product that makes creating your own web pages as easy as creating a document in a word processor. Google Page Creator is a free tool that lets you create web pages right in your browser and publish them to the web with one click. There's no software to download and no web designer to hire. The pages you create are hosted on Google servers and are available at http://yoursitename.googlepages.com for the world to see.

You can read and create your page for More Detail

The AdSense API: All grown up and ready to play

If you're a web developer or host, you may remember that we introduced you to the AdSense API last May. With the AdSense API, your users can create their own AdSense accounts on your site, and display ads alongside the content that they have created. They can also manage their accounts and view ad performance and earnings reports, all on your site.

In addition, you can enhance your customers' user experience by helping them to make money from their content and by giving them the ability to perform many AdSense functions without ever leaving your site. For example, they can:

• Create and manage AdSense accounts
  
• Customize and implement AdSense for content ad units and link units, AdSense for search boxes, and referrals for products such as Google AdWords and Firefox
  
• Generate URL and custom channel reports
  

Best of all, you get to make money with the AdSense API through the Revenue Sharing program. Advertisers pay your users and you when visitors click on your users' ads. Plus, you can earn Referral Payments when your users earn threshold amounts within their first 180 days after sign up.

Today, we're pleased to announce that the AdSense API is now open for all developers, with the release of our open development sandbox. This is a replica of the live service with some additional support to help you test and debug your applications. Once you implement the AdSense API in the development sandbox, we can go live with your implementation.

So now it's easier than ever to integrate AdSense into your website or online application. It took the folks over at Hubpages.com less than a week. We’ve expanded our developer’s guide and added more sample code to make seamless integration even easier.

Were you ready to start developing yesterday? Check out our Getting Started Guide and our FAQ. You’ll also find that the AdSense API Developer Forum is a great place to discuss the API and get answers to common questions.

To learn more about the AdSense API and how it can make your users happier while increasing your income, surf over to the AdSense API site.

Google Advertising Programs

In this case GOOGLE launch two Advertising Programs.

1.Google AdWords: (For Advertisers)
2.Google AdSense: (For Web Publishers)


1. Google AdWords: (For Advertisers)

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering.With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad..more detail


2. Google AdSense: (For Web Publishers)

Earn more revenue from your website, while providing visitors with a more rewarding online experience. Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful. And when you add Google WebSearch to your site, AdSense delivers targeted ads to your search results pages too. With AdSense you earn more ad revenue with minimal effort—and no additional cost..more detail

What's AdSense?

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

For more Information and Views here:

Google AdSense Tour